ADVERTISING: THE GOOD, THE BAD, THE UGLY

  ADVERTISING: THE GOOD, THE BAD, THE UGLY
   

http://www.youtube.com/watch?v=iiZS5ir2cfk


        The world of Advertising is full of many different add campaigns, slogans, jingles,  t.v commercials, radio adds, word of mouth advertising, etc.. With this many different strategies of advertising being used it sometimes becomes hard to separate the good advertisements from the bad advertisements. One perfect example of this is shown when one watches prime time television. Between the hours of 7:00 pm and 10:00 pm, American television is dominated by advertising on all the major networks. Even though the time slot is reserved for the most popular television shows it is easy to see that the time slot is also reserved for advertising as well. From start to end the prime time slot on all networks is swarmed with advertising of all types good and bad. It becomes hard to tell whether this time slot has to do with the television shows or if it is just a tricky way to get Americans to watch commercials for hours without being distracted because they want to get back to watching their favorite show.
   

       There are so many adds and commercials being shown a viewer can find themselves overwhelmed. I ask myself, "why is it so important to see this many commercials when most of them are bad adds or adds that few people are interested in. There are more adds that are bad than there are adds that are good. We usually have to watch at least three bad commercials before we get to see a good one. Is this a test or a way to just push any and everything to an audience? I believe that this is no test, instead it is in fact an attempt to trick us into buying or wanting things we don't need. Sometimes a bad commercial can still introduce a viewer to something that is new.
     

      They might not like the product or idea being advertised but they still have knowledge of the product or idea and that it exists. This is why we are shown so many commercials because no matter if a commercial is good or bad, if it is shown to a vast audience, people  informed about it whether they like it or not. In other words if it is put out in the public eye then it will be seen and that is the whole point. I call it the "flood effect,"if you flood the networks with commercials audiences will catch on to one thing or another. Meaning that people are influenced by what they see so eventually even the bad commercials have a chance to land with the public when they are mixed in with the good adds. In the world of advertising the competition is stiff, it comes down to the survival of the fittest. The good and the bad commercials are in a race to win over business from the public and television is the perfect pipe line for them to win us over.