Nostalgia Marketing

What are some major advantages and disadvantages of nostalgia marketing?

    A major advantage of nostalgia marketing is that it has the ability resurrect an old advertising campaign, the idea that if it worked before it can work again. Sometimes reminding the public about a product of the past and reintroducing the product influences consumers to remember the good things about a product and to inspire them to purchase a product off of the good feeling that they remember the product from the past. Things associated with the product such as a jingle, logo, an actor/actress, or even a mascot/cartoon character can take consumers back to a time when the product was popular this in return can make a specific product popular again. The product doesn't have to get better, in fact it could be the same quality but through nostalgia marketing there is way to capture that old feeling and  can jumps start a new marketing campaign for an old product. Sometimes people like to be reminded of "The Good Ole Days."

Are there some products or brands for which this strategy may not be successful? Why not?

   A disadvantage of nostalgia marketing is that a specific product or marketing campaign that was popular and sold successfully might not be as popular in current times. For example, the use of an older product might be obsolete in modern time and or the marketing scheme that worked before may not be as effective because society has changed and no longer takes to advertising of the product. Even though it was useful in the past doesn't mean that it would be useful now in current times or the nostalgia feeling behind the product might not be strong enough to make the product popular again. This has been the case with certain nostalgia marketing efforts that have failed. In certain cases society has drastically changed, people are different now then they were in the past, society changes ethnically as well. What is old to some can be something new and foreign to others. This in return can make a nostalgia marketing plan fail.