Why Do We Want Jordans??

   

                                                             Why Do We Want Jordans??

http://www.cardboardconnection.com/the-history-of-nikes-air-jordan-shoes-told-through-pictures
                                                         


   Every year Michael Jordan releases a different pair of shoes that represent his company and brand and every year thousands of people line up at shoe stores around the world anticipating buying the shoes on the release dates. People go crazy for this shoe, fighting, camping outside stores overnight, and committing crimes all over the Michael Jordan Product. I ask myself how is this so? How did this shoe become so popular and how did the MJ brand advertise this product so well that people go crazy every year trying to buy the product. In 1984 the Michael Jordan brand came out with it's first shoe that almost was banned from the NBA but Michael Jordan ignored the rules and still wore the shoe. This instantly caused many people to take interest in the shoe and created a great demand for the product. The fact the shoe was being worn by the most famous player in the NBA caused a frenzy not only was the first release successful but every release after that was successful as well. The way that the Jordan shoe was advertised to the public was not only via commercials but every time that Michael Jordan stepped out to play on the court he only wore the shoes that were designed by his company. This proved to be the beginning of a new era of advertising.

   For the first time shoes were being advertised to the public by the players that wore them during their games. In the beginning the NBA regulated which shoes could be worn but after the success of the Jordan shoe they realized that advertising shoes brought in revenue for the league. Not only did it increase their viewing audience but it also brought in many sponsors like Nike, Adidas,  Reebok that endorsed the NBA and sponsored popular players. Pryor to the release of the Jordan shoe, basketball shoes were not heavily advertised and were only advertised exclusively to basketball players but after the Jordan campaign the public wanted to buy shoes that were being worn by their favorite player. The actual game that was being played and televised was now a new avenue to advertise basketball shoes which has now remained a tradition to this very day. The Nike and the Michael Jordan brand have successfully found a way to make the MJ shoe product a timeless product that will be here to stay and continue to be that way for years to come.