The National Wildlife Federation

                                                   The National Wildlife Federation 


    Advertising is a very powerful political tool and when it comes to politics advertising is usually the best way to launch a campaign. Weather it involves promoting a politician running for office or a political group rallying support  for it's cause, political advertising is the number one option when it comes bringing politics to the public spot light. Many different groups such as environmental groups rely on advertising to bring their interests and concerns to the political stage. For example when the company BP caused a massive oil spill off the gulf of Mexico the environmental group, the "National Wildlife Federation," launched multiple advertising campaigns to raise awareness about the after effects of the spill. The National Wildlife Federation used digital advertising such as the campaign it launched to bring awareness about bottle nose dolphins that are dying in large numbers as a result of the spill. Instead of using classic commercial adds that appear on regular television, The National Wildlife Federation uses its website and blogs to inform and advertise to the public different ways to help the situation and also bring about awareness of the seriousness of how the spill has effected the dolphins. Advertising on social networks and websites can really help environmental groups reach audiences that they normally would not have access to. They are able to reach supporters all around the world and relay their message and which makes the group more efficient when it comes to advertising.

http://blog.nwf.org/2013/10/will-bps-fines-help-dolphins-in-the-gulf/?s_src=Home_Spotlight_Blog_BPFinesHelpDolphins