Advertising and It's Future

                                                           Advertising and It's Future

   Advertising has a bright future. The more technologically advanced society gets, the easier it is share information among individuals and that means that it will be easier to advertise to more people. The more advance society gets there will be more different ways to advertise that were not available in the past. For example, advertisements were restricted and limited to television and physical adds at one point but now that we have the internet that has definitely changed. We can definitely expect Advertising to be more creative in the future. Many marketing strategies are adapting to the times and finding bigger and better ways to reach their targeted audiences. Now that most people carry smart phones advertising will be directed to us via smart phones more often. The emergence of commercials on YouTube also gives us a preview on how products will be advertised to us in the future. No longer will we only watch commercials and adds on our televisions. Soon advertisements will only be marketed to us online. The classic commercial will disappear and there will be a new way to mix in advertisements with our daily media. I believe that the actual outdoor adds will upgrade to digital displays, similar to the ones we see appearing today on the side of some freeways today.

Brand Communities

                                                          Harley Davidson Questions

Question 1.

brand communities like Harley Davidson are successful because the consumers that support the brand feel like they apart of a club or a gang. They have a sense of belonging and they have created a sub culture that people want to join. The feeling of belonging is a feeling that many people, Harley Davidson has capitalized on this.

Question 2.

I believe the actual ride itself brings the consumers together. it forms a bond between the riders and further reinforces the sense of community and belonging. Bringing people together to do an activity that they enjoy and bringing people that share the hobby of riding strengthens the bond between the customer and the product.

Question 3.

I believe that Harley Davidson should have no involvement with the run, the fact that the consumers are involving themselves in the product naturally without extra promotion from the actual brand itself makes the experience more meaningful. The Harley Davidson riders are enjoy the ride because they have a chance to ride with other Harley Davidson lovers. They all come together under a common love for the brand itself.

Question 4.

Harley Davidson could use social media to connect and and involve their consumers they can connect Harley Davidson riders with other riders on large scales via social networks. HD has consumers worldwide so social media will be e definite option when it comes to consumer involvement with the brand.

Nostalgia Marketing

What are some major advantages and disadvantages of nostalgia marketing?

    A major advantage of nostalgia marketing is that it has the ability resurrect an old advertising campaign, the idea that if it worked before it can work again. Sometimes reminding the public about a product of the past and reintroducing the product influences consumers to remember the good things about a product and to inspire them to purchase a product off of the good feeling that they remember the product from the past. Things associated with the product such as a jingle, logo, an actor/actress, or even a mascot/cartoon character can take consumers back to a time when the product was popular this in return can make a specific product popular again. The product doesn't have to get better, in fact it could be the same quality but through nostalgia marketing there is way to capture that old feeling and  can jumps start a new marketing campaign for an old product. Sometimes people like to be reminded of "The Good Ole Days."

Are there some products or brands for which this strategy may not be successful? Why not?

   A disadvantage of nostalgia marketing is that a specific product or marketing campaign that was popular and sold successfully might not be as popular in current times. For example, the use of an older product might be obsolete in modern time and or the marketing scheme that worked before may not be as effective because society has changed and no longer takes to advertising of the product. Even though it was useful in the past doesn't mean that it would be useful now in current times or the nostalgia feeling behind the product might not be strong enough to make the product popular again. This has been the case with certain nostalgia marketing efforts that have failed. In certain cases society has drastically changed, people are different now then they were in the past, society changes ethnically as well. What is old to some can be something new and foreign to others. This in return can make a nostalgia marketing plan fail. 

Why Do We Want Jordans??

   

                                                             Why Do We Want Jordans??

http://www.cardboardconnection.com/the-history-of-nikes-air-jordan-shoes-told-through-pictures
                                                         


   Every year Michael Jordan releases a different pair of shoes that represent his company and brand and every year thousands of people line up at shoe stores around the world anticipating buying the shoes on the release dates. People go crazy for this shoe, fighting, camping outside stores overnight, and committing crimes all over the Michael Jordan Product. I ask myself how is this so? How did this shoe become so popular and how did the MJ brand advertise this product so well that people go crazy every year trying to buy the product. In 1984 the Michael Jordan brand came out with it's first shoe that almost was banned from the NBA but Michael Jordan ignored the rules and still wore the shoe. This instantly caused many people to take interest in the shoe and created a great demand for the product. The fact the shoe was being worn by the most famous player in the NBA caused a frenzy not only was the first release successful but every release after that was successful as well. The way that the Jordan shoe was advertised to the public was not only via commercials but every time that Michael Jordan stepped out to play on the court he only wore the shoes that were designed by his company. This proved to be the beginning of a new era of advertising.

   For the first time shoes were being advertised to the public by the players that wore them during their games. In the beginning the NBA regulated which shoes could be worn but after the success of the Jordan shoe they realized that advertising shoes brought in revenue for the league. Not only did it increase their viewing audience but it also brought in many sponsors like Nike, Adidas,  Reebok that endorsed the NBA and sponsored popular players. Pryor to the release of the Jordan shoe, basketball shoes were not heavily advertised and were only advertised exclusively to basketball players but after the Jordan campaign the public wanted to buy shoes that were being worn by their favorite player. The actual game that was being played and televised was now a new avenue to advertise basketball shoes which has now remained a tradition to this very day. The Nike and the Michael Jordan brand have successfully found a way to make the MJ shoe product a timeless product that will be here to stay and continue to be that way for years to come.

The National Wildlife Federation

                                                   The National Wildlife Federation 


    Advertising is a very powerful political tool and when it comes to politics advertising is usually the best way to launch a campaign. Weather it involves promoting a politician running for office or a political group rallying support  for it's cause, political advertising is the number one option when it comes bringing politics to the public spot light. Many different groups such as environmental groups rely on advertising to bring their interests and concerns to the political stage. For example when the company BP caused a massive oil spill off the gulf of Mexico the environmental group, the "National Wildlife Federation," launched multiple advertising campaigns to raise awareness about the after effects of the spill. The National Wildlife Federation used digital advertising such as the campaign it launched to bring awareness about bottle nose dolphins that are dying in large numbers as a result of the spill. Instead of using classic commercial adds that appear on regular television, The National Wildlife Federation uses its website and blogs to inform and advertise to the public different ways to help the situation and also bring about awareness of the seriousness of how the spill has effected the dolphins. Advertising on social networks and websites can really help environmental groups reach audiences that they normally would not have access to. They are able to reach supporters all around the world and relay their message and which makes the group more efficient when it comes to advertising.

http://blog.nwf.org/2013/10/will-bps-fines-help-dolphins-in-the-gulf/?s_src=Home_Spotlight_Blog_BPFinesHelpDolphins

VISUAL UNDERSTANDING SEMIOTICS

                                             VISUAL UNDERSTANDING SEMIOTICS

Denotation: A guy siting on a bench, waiting. He is looking to his right. The bench is painted half brown and half Kit Kat.


Connotation: Kit Kats are a commonly known candy in the united states. Many young people enjoy Kit Kat candies.


Myth: the whole idea here is to make the viewer image a real kit kat bar in their mind even though in reality it is a bus bench. The aim is to give the impression that the man man is sitting on an actual Kit Kat bar. The fact that he is a young man implies that this add is aimed at a youthful audience.

Denotation: A cheetah is running in fast motion. The question, "What's the secret of speed?"is at the top
of the add. "Ask the master", is at the bottom and the Nike symbol is in the bottom left of the add. A nike symbol shadow is on the cheetah as well.


Connotation: Cheetahs are associated with speed. Nike is associated with speed. The cheetah is considered the fastest animal on the planet.


Myth: The adds purpose is to associate the cheetah with nike and the fact that Nike shoes can make you as fast as a cheetah.



Corona Beer Commercial


Denotation: A man and a woman are sitting on a sunny beach with two coronas between them with the ocean on the horizon. Another woman walks by and the man turns his head and looks at her. Then the woman sitting next to the man squeezes the lime on him.

Connotation: Beaches bring relaxation. Beaches are associated with vacations. Beer can be social and shared with someone special.


Myth: The two coronas being shown with the couple on the beach is implying that coronas bring relaxation and bring the feeling of being on a vacation.





























Connotation: socio-culturtal and personal associations

Myth: Dominant ideology of the time/ denotation and connotation combined to produce

ideology: extended metaphors

polysemic

Denotation:

Stereotypes In MCDonald"s Advertising

 

                                              Stereotypes In MCDonald"s Advertising



   For years i have always asked myself, why the commercials i see on a networks such as BET are drastically different from commercials that appear on networks like ABC or NBC. When i say drastically different i am referring to the types of commercials that are shown and the manor they are shown in. For example, when i watch BET, which is a network that has been geared towards the African American audience, i cant help but recognize that most of the advertising done on this network is redundant. Instead of seeing a variety of different adds that advertise for different things, most of the commercials always the same types of commercials. I found this to be correct after watching an hour of BET.

   http://www.youtube.com/watch?v=Y4tLP335h68






   After an hour of watching i observed that there where five basic types of commercials being shown. The Mcdonalds commericals, The trade school commercials, bad credit commericials, bail bonds, and diabetes commercials. However, when I watch networks such as ABC I found much more variety of advertisements and didnt see any of the commercials I saw on BET. After observing this I found it obvious that this was taking place by desighn and not by coincidence. The main thing I observed was that the commercials on BET were extremely stereotypical and were very one dimensional. For example, all of the Mcdonalds commercials that I watched on BET were overly dramatic and depicted African Americans as either overly comical or street savy. The music being played is almost always a corny Hip Hop track instead of the music played in other Mcdonalds commercials. The people in the add are of course all black and they seem to be way too excited about McDonald's, so much they make raps about how good their Mcdonalds tastes.

         Now there is definitely nothing wrong with black people being in McDonalds commercials but it is little over the top to see black people hip hoped out or to be comical in every commercial.  These types of adds actually perpetuate negative stereotypes of African Americans and use stereotypical themes without discretion to sell to their desired audiences. Meanwhile, on networks like ABC the Mcdonalds commercials feature white actors and more serious themes with less commical dialog. The MD commercials on ABC definitely do not contain any hip hop tracks or hip hop slang like the other commercials on BET. Also, many blacks are rarely featured on commercials that appear on ABC. Most of the MD commercials on ABC feature people that are not black and the commercials are a little more realistic and less comical. They are completely different than the commercials shown on BET. It is obvious that when you are marketing to a specific audience it is smart to relate to that audience but i do not understand why the quality of the commercials shown on BET are less than the ones shown on ABC. Why is this? Stereotypes. Stereotypes are always infused within advertisements. Some times stereotypes can be affective, but sometimes they can also can also can be offensive. However i feel that the stereotypical MD commercials are not so much offensive but that they just are not taken serious. I personally believe that the MD commercials on BET use more stereotypes. This is no surprise to me because at has been normal for black people to be shown acting out stereotypes in not only commercials but also in films as well. I don't think its a big deal but i do believe that MD needs to make sure all commercials for MD are of equal quality.