Brand Communities

                                                          Harley Davidson Questions

Question 1.

brand communities like Harley Davidson are successful because the consumers that support the brand feel like they apart of a club or a gang. They have a sense of belonging and they have created a sub culture that people want to join. The feeling of belonging is a feeling that many people, Harley Davidson has capitalized on this.

Question 2.

I believe the actual ride itself brings the consumers together. it forms a bond between the riders and further reinforces the sense of community and belonging. Bringing people together to do an activity that they enjoy and bringing people that share the hobby of riding strengthens the bond between the customer and the product.

Question 3.

I believe that Harley Davidson should have no involvement with the run, the fact that the consumers are involving themselves in the product naturally without extra promotion from the actual brand itself makes the experience more meaningful. The Harley Davidson riders are enjoy the ride because they have a chance to ride with other Harley Davidson lovers. They all come together under a common love for the brand itself.

Question 4.

Harley Davidson could use social media to connect and and involve their consumers they can connect Harley Davidson riders with other riders on large scales via social networks. HD has consumers worldwide so social media will be e definite option when it comes to consumer involvement with the brand.