ONE GOOD ADVERTISING AGENCY

ONE GOOD ADVERTISING AGENCY

Advertising has always been interesting to me because of the way it can influence people. Advertising is the engine of the economy because it keeps us spending and constantly investing in the economy. Without advertising it would be almost impossible to keep this country financially stable. Advertising doesn't just magically exist, in fact it is usually a collective effort between different individuals who come up with an idea or a pitch that can be communicated to the public with intentions of influencing the public to invest in the idea or product. This kind of collective collaboration usually originates from Advertising Agencies who exist to come up with different add campaigns to sell products. Recently i was able to find an advertising agency on google that i was able to read about and learn how these type of agencies work and operate. The company that i came across was a San Francisco based agency called "Amazon Advertising." This company focuses on progressive brands. Brands that have big ideas about making the world a better place, brands that an help people's lives. They work with emerging brands and or brands that made names for themselves such as, Kashi, Gambler's "Naturella", Nature Made Vitamins, Morning Star Farms, and Yogi Tea. Amazon started with no clients and no office in 1996. From there they constructed their name on the basis of being considered different from other agencies. "We are an agency of whip-smart genuinely nice people." says, Amazon. Amazon focuses on respecting their clients like they respect themselves. They take pride collaborating and having a "No closed doors policy." This makes it easier to share ideas and stay in tune with their targeted audiences. Amazon focuses on products that people can use to better themselves whether that means healthy food products or vitamins. They want to establish and maintain a connection with the public that has longevity. By advertising product that actually helps people they are really providing a service that people can appreciate. I personally feel that this is good add agency because they are focusing on advertising products that help people and i believe there will always be a market for that. People love things that help them out. They are not just focusing on products that entertain or products that are around just to influence people to waste money, instead the products they push are related to people's well being. That's why i believe that will continue on as a successful company. http://www.amazonadv.com 

ANDRE FLOURNOY 9/5/13